communications effectiveness suite
Design communications for
maximum impact.
Supporting organizations across the full campaign lifecycle from strategic foundations through concept development, creative execution, and in-market optimization.
Custom research at every stage.
strategic foundations
Build campaigns on solid ground
Before creative development begins, Strategic Foundations gives you a statistically robust picture of your audiences, their priorities, and the barriers and drivers that shape behavior.
It’s a formative research foundation that sharpens strategy. It answers the questions that matter before time and resources go into creative work.
what it answers
Who are the audiences that matter most?
What attitudes or behaviors should the campaign address?
How can the campaign have the greatest impact?
Where is there room to shift behavior?
What messaging do people need to hear?
ALL MODULES
Refining for success at every step.
Each module is a fully custom research engagement matched to the stage of your campaign. Choose one, or combine. A solution for every campaign phase.
Strategic Foundations
Formative research that gives teams decision-ready audience insight before creative development begins.
Concept & Feasibility
Tests campaign concepts, program ideas, or potential products to ensure sound investments. Gathering insights to fuel improvements.
Creative Diagnostics
Assesses specific creative or sets of creative to optimize impact, ensuring they grab and hold attention, are clear, and achieve campaign goals. Norms adapted to category, format, and media channel.
Name & Message Testing
Evaluates naming and messaging for comprehension, tone, and more. Avoiding confusion or unintended associations and ensuring communications to achieve their goals.
In-Market Review
Measurement to assess leading indicators of campaign success, such as recall and attitude change, and when desired, provide insights to guide modifications or enhancements.
Experience & Usability
For websites and apps: combines behavioral observation with diagnostic questioning to prioritize design improvements around user journeys.
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