Behavior Change Insights Suite
Identify the levers that
drive real change.
Focused specifically on why people do or do not adopt a target behavior and which levers will most effectively shift that behavior.
Using structured barrier and motivator analysis, we get to the psychological, social, and structural roots of action.
CORE OFFERING
Barrier Analysis
A proven scientific research methodology that systematically uncovers the true determinants of behavior by comparing people who engage in a behavior (“doers”) from those who don’t (“non-doers”).
Results in a prioritized list of intervention and messaging opportunities, giving you clear direction on how to inspire change.
Self-efficacy
Social Norms
Consequences of Action
Doers
Non-doers
Overview
Our Integrated Methodology
qualitative
exploration
- Conduct background research and gather information from experts
- Interview doers and non-doers
- Identify prevalent determinants in a real-world context
QUANTITATIVE ASSESSMENT
- Design survey from qualitative insights
- Collect a representative sample of doers and non-doers
- Carefully code open-end responses
ANALYSIS &
SYNTHESIS
- Analyze significant differences and identify real drivers of action
- Translate complex psychology into practical recommendations
- Provide recommendations for program design, messaging, and policy
When to use barrier analysis
Barrier Analysis is especially appropriate when:
Programs Have Stalled
Trial and error isn’t showing results.
Cost of Failure is High
When dollars, relationships,
or lives are at stake.
Gains from Success are Significant
When potential impact far
exceeds research investment.
WHAT MAKES IT CUSTOM
Designed for your goals, your audience
Target Group and behavior defined precisely
The target behavior and comparison groups are precisely defined for your context, including people living in the area you serve, fitting the demographics you’re focused on.
Adapted determinant framework
Psychological, social, and structural determinants are selected based on behavior type and adapted to the population of interest.
Segmentation by readiness
Identifies which audiences are most ready for change and which require a different approach so resources go where they’ll have the most impact.
Prioritized recommendations
Intervention recommendations are ranked by importance and potential impact given your resources, capacity, and timeline.
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Reach out today.