Market Street Research has conducted marketing research for the educational, nonprofit and government sectors for over three decades. We work with a range of organizations including educational organizations, government departments, state agencies, social welfare programs, and health and human service organizations located throughout the United States. Our solutions for the education/nonprofit sector include:
- Brand assessment and positioning
- Market evaluation and segmentation
- Customer engagement and loyalty
- Employee engagement
- Feasibility studies
- Program evaluation
We conduct customized marketing research versus using syndicated or “canned” approaches.
Our team uses an iterative process that engages you and your stakeholders and employs only the research methods that make sense for your business. Every step of the way, we’ll work closely with you to ensure that we understand your needs, your goals, and your desired results.
Pathways for Education
We continue to work with a number of colleges and universities to help them:
- Determine the effectiveness of their communications
- Gauge student, faculty and alumni satisfaction
- Analyze detailed data to drive significant changes to their services, publications, and communications
- Draw on research insight to strengthen their relationships to students, parents, alumni, faculty and staff
We also partner with private schools to help them use research to:
- Attract and retain high caliber students
- Identify priorities of school programs
- Assess satisfaction of faculty, staff, students and parents
- Increase enrollment and improve internal and external communications
Celebrating Diversity
Market Street Research not only celebrates diversity, we embrace diversity in our work with nonprofits. We’ve designed and conducted marketing research that focuses on African Americans, Asian Americans, Hispanics and Latinos, children, seniors, people with physical or mental disabilities, people of low income, and everyone in between. Recent nonprofit topics include research on Alzheimer’s, Men’s Health, Substance Abuse, housing alternatives for low income families, seniors coping with activities of daily living and so much more.
When you hire Market Street Research, we work with you to:
- Identify your organization’s key decisions and information needs
- Define marketing research objectives based on those needs
- Design a research methodology–or combination of methodologies–that makes sense given your institution’s size, demographics, characteristics, brand recognition, and geographic markets served
- Collect the data needed to answer your questions
- Present results that can be put to use immediately in terms of marketing, enrollment, staff training, public relations, and communications efforts
