Sounds good on paper. But will it fly with customers?
Marketing research techniques are used to test product concepts and assess pricing strategies for new or existing products and services. At Market Street, our product testing and pricing research includes:
- Focus groups with former, current, and likely future users of a product or service
- In-depth interviews with industry experts about new product or service ideas
- Telephone surveys of both the general public and people involved in purchasing products or services for businesses or organizations
- Analysis of likely competitors’ products and services
The majority of our research is conducted within the context of overall market feasibility studies. We focus on examining both the marketability of new ideas and customers’ needs and expectations, in order to promote the product or idea most effectively.
We’ve helped realize results for clients in a vast range of industry sectors, including:
- Food manufacturers and agricultural interests
- Makers and sellers of consumer products
- Manufacturers of industrial equipment and supplies
- Real estate developers (both private and public)
- Health care professionals, hospitals, and health systems
- Educational institutions
- Government agencies and departments
Purchase Decision Dynamics
For more than 35 years, Market Street has designed and conducted marketing research on purchase decision dynamics for both businesses and health and human services clients. Our approach is thorough, vigorous, and oriented toward effective decision-making. Our team uses statistics to find results, rather than “interesting findings” that may or may not reflect your business or organizational reality.
Our capabilities in this discipline include:
- Market segmentation analyses using survey or other quantitative data
- Branding studies
- Conjoint analyses and other multiple regression statistical techniques
- Demographic and ethnographic segmentation
- Focus groups
- In-depth interviews and other qualitative research
- Awareness and attitude studies
- Observation of shopping behavior and preferences
- Pre- and post-advertising awareness surveys