Campaign Impact
Exploring the factors that impact campaign effectiveness and the actions you can take to make the most of your marketing effort.
Physical Branches: Resource or Relic?
As technology improves and consumers are increasingly banking through digital channels, many bank brands are wondering whether they should be closing branches.
Consistency in Qualitative & Quantitative Methodologies
The two methodologies will provide you with different types of information; both are excellent tools that can be used separately or together to answer the important questions you have about your business.
Patient Decision Making for Serious Conditions
A patient’s perspective, priorities, and process for decision-making all shift when faced with a serious or life-threatening condition. And this has implications for how you should position your physicians and service lines.
Putting Lipstick on a Pig
Spending money to create an expectation of an experience that your hospital can’t fulfill is worse than not marketing at all. The marketing creates an expectation that the organization will have great difficulty living up to.
Your patients might be satisfied, but are they engaged?
There’s a lot of buzz about patient engagement. The presumption is that patients want to be engaged in their healthcare decision-making, and those who are engaged tend to be healthier and have better outcomes.
Curing Patients is Not Enough
When you think about the patient journey, understand that all the touch points are part of your brand experience. If you work through pain points, you can improve the patient and staff experience and improve brand image.
The Big Easy: The Importance of Brand
Healthcare organizations must maintain strong reputations. A healthcare system or hospital’s reputation is a guide consumers will turn to when making decisions, especially in the face of novel approaches to healthcare.
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