Posts

Your patients might be satisfied, but are they engaged?

April 25, 2019

There’s a lot of buzz about patient engagement. The presumption is that patients want to be engaged in their healthcare decision-making, and those who are engaged tend to be healthier and have better outcomes.

Curing Patients is Not Enough

April 24, 2019

When you think about the patient journey, understand that all the touch points are part of your brand experience. If you work through pain points, you can improve the patient and staff experience and improve brand image.

The Big Easy: The Importance of Brand

April 22, 2019

Healthcare organizations must maintain strong reputations. A healthcare system or hospital’s reputation is a guide consumers will turn to when making decisions, especially in the face of novel approaches to healthcare.

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