Oh, the places you’ll go!
Whether you are trying to determine your position in the market, gain insight into your most valued employees or customers, or test a new product or service, our team is ready to guide you to the next level. We offer a range of market research solutions for our clients using strategically focused and customized research methods to make this happen.
Some of our most popular client solutions include:
- Brand assessment and positioning
How familiar are current and potential customers with your company, organization, product or service and how are you perceived in relationship to your competitors? Our team uses a variety of analytic approaches to learn more about your positioning in the market. - Market segmentation
Our objective here is to understand the market segments that comprise your market by grouping together people with similar demographic, lifestyle, and buying characteristics. This will enable you to target the segments of the market that offer you the greatest potential for growth. - Customer engagement and loyalty
Customer engagement studies help you gauge how satisfied your customers are with the way your products are designed, marketed, packaged, delivered, and priced. Ultimately, these studies help reduce costs, by improving customer retention and reinforcing loyalty. - Journey mapping
We can provide you with a visual representation of experiences your customers have with you, so you can identify the steps the customer follows, allowing you to focus on the key touch points that will have the biggest impact on growing your market share. - Employee engagement
We use employee engagement studies to help us determine how invested employees are in their work and in their company’s interests and future. Numerous studies have shown that high levels of employee engagement helps boost workplace productivity, innovation, and worker retention - Feasibility studies
A feasibility study analyzes the viability of a concept, product, or service to determine its future success or failure. Ultimately, this can help you reduce risk and maximize the chances of success. And it can help you define how to proceed with the proposed project idea if the idea looks promising. - Message testing/naming
Many organizations operate in markets that are highly commoditized. If potential customers don’t perceive important differences between you and your competitors, they will make choices based on convenience and price. We employ a variety of qualitative and quantitative tools that allow us to test which potential messages or names most resonate with your target market and differentiate you from your competition.