Ensure that employees are “all in”
Employee engagement studies seek to determine how invested employees are in their work and in their company’s interests and future. As more and more companies discover its power and value, employee engagement research has become a major market research tool for understanding an organization’s well-being.
Numerous studies have shown that high levels of employee engagement increase innovation in the workplace, productivity, employee collaboration, and worker retention—all while lowering costs. In fact, according to a 2012 meta-analysis by Gallup, higher employee engagement has helped numerous companies realize:
- Customer ratings increases of 10%
- Profitability increases of 22%
- Productivity increases of 21%
- Turnover decreases from 25% to 65%
The study also concluded that engaged workforces lead to higher earnings per share and their companies saw a faster recovery from the 2008 recession.
What does an Employee Engagement Study entail?
An employee engagement study can help you address a number of questions, including:
- Is your team fully united under a common brand vision?
- How well is your staff working together toward a common goal?
- How deeply do your employees believe in the organization’s mission and values?
- What are the barriers that prevent your staff from maintaining a higher level of internal customer service?
Our team can employ either quantitative or qualitative solutions, depending on what’s right for your organization.
- Quantitative studies might include employee surveys that look at satisfaction ratings on everything from internal interactions to compensation and benefits.
- Qualitative analysis might take the form of employee focus groups, either online or in-person, in which we examine employee stories and experiences, discuss satisfaction with and barriers impacting internal customer service in depth.
The ultimate goal of an employee engagement study is to help you use descriptive data to shape your internal marketing approach and to take the steps needed to help your company function better and smarter.