You won’t find
one-size-fits-all
research here.
Off-the-shelf approaches often produce results that don’t quite fit your situation. We believe your business problems deserve the right approach, one that will provide the insights that can move you forward.
Strategic Research Solutions
We’ve built a comprehensive toolkit of strategic research solutions and research methods for data collection and analysis—not because we use them all every time, but because your unique questions guide which ones we choose.
Internal Assessment: Evaluate internal practices, capabilities, marketing and research efforts and improve internal alignment.
Competitive Analysis: Assess competitors’ strategies, market trends, and consumer preferences to reveal brand strengths, weaknesses, and opportunities.
Journey Mapping: Visualize the full customer experience to pinpoint pain points and uncover opportunities for improvement.
Concept Testing: We help you test and refine new ideas, messages, features, and creative directions before launch. Through targeted feedback and preference analysis, we identify what resonates most with your audience so you can make confident creative decisions at every stage, from early concepts to final execution
Community Health Needs Assessment (CHNA): Conduct comprehensive evaluations to identify key priorities and gaps in services.
Youth Risk Behavior Surveillance (YRBS): Survey and monitor students’ existing and emerging risks to help inform school health curriculums designed to limit or reduce risky behavior.
Brand Health Assessment: We evaluate your brand health using performance metrics that capture awareness, equity, loyalty, and other key indicators of differentiation, relevance, salience, and impact.
Research Methodologies
We design and execute complex qualitative and quantitative methodologies in multiple languages
Gathering statistically significant, scalable feedback from targeted audiences. This includes email, text, mail-to-web, and phone surveys, which help us engage with harder-to-reach audiences and/or explore culturally and situationally sensitive topics that benefit from a human connection.
General Population Surveys: Collecting information from a representative sample of the public.
Stakeholder Surveys: Collecting information from those affiliated with your organization, from staff to partners and service members.
Tracking Studies: Designing templates for recurring studies at set intervals.
Multilingual Survey Programming: Programming and deploying surveys in Spanish, Portuguese, Haitian Creole, and other languages to reach diverse populations.
Facilitating interactive discussions with target audiences to reveal shared and differing perspectives. This includes live (in-person), online, and asynchronous focus groups as well as online, multi-day discussion boards that allow participants to share thoughtful responses on their own time.
We conduct focus groups in Spanish and partner with experts to facilitate discussions in additional languages including Haitian Creole.
Capturing rich insights from live or online one-on-one or small-group (dyads or triads) conversations that create the opportunity to probe further on individual experiences and personal motivations.
We conduct in-depth interviews in Spanish and English to ensure participants can share their perspectives in their preferred language.
Observing natural online behaviors and conversations and interacting with people in virtual spaces like social media and online forums to understand authentic consumer experiences, behaviors, and social dynamics.
Analytical Techniques
Advanced statistical techniques provide a deeper and more objective understanding of what truly drives attitudes and behaviors, going beyond respondents’ self-reports which are often shaped by bias, social desirability, and respondents’ inability to accurately identify the factors influencing their decisions.
We regularly utilize the following variety of advanced techniques to uncover patterns and relationships that are not readily evident from direct statements, delivering robust, actionable insights that more closely reflect reality:
Key Driver Analysis: Utilizing a multiple regression to understand how different factors predict desired attitudes and behaviors.
MaxDiff Approach: Measure the relative importance of messages or features to determine what matters most to your consumers.
Funnel Analysis: Track how consumers move through key decision steps, helping you identify drop-off points and improve their experience.
Conjoint Analysis: Discover which features and price combinations consumers value most by simulating real-world choices.
Segmentation Analysis: Reveal naturally occurring audience segments with distinct needs and interests and identify which groups you can most effectively influence.
Perceptual Mapping: Visualize how consumers see your brand compared to competitors—offering a clear picture of your market position and opportunities for strategic growth.
Barrier Analysis: Systematically exploring the behavioral determinants behind people’s choices by pinpointing what truly drives or blocks behavior change.
Persona Development: Build detailed, data-driven profiles of your audience segments to humanize their needs, goals, and motivations.
Panel Development: Putting together a group of people available to support our client’s research needs, enabling agile research at a lower cost.
The Difference Is Partnership
Having a wide range of research methods is just the start. What sets us apart is how we partner with you to design a tailored blend of qualitative and quantitative methods based on your information needs, timeline, and budget.
Our value lies in knowing which combination of methods will answer your questions—and having the expertise to help you turn those answers into action.
Partner With Us.
Want to feel good about your research?
Reach out today.