You won’t
find generalized research
methods here.
Every business question deserves the right approach. That’s why we’ve built a comprehensive toolkit of research methods—not because we use them all every time, but because your unique challenge determines which tools make sense.
We don’t start with a methodology, we start with your goals. Then we collaborate to select the approaches that will deliver the insights you need, when you need them, and within your budget.
Examples of Our Research Methods Include:
Customer Conversations
- Focus groups: Interactive discussions that reveal group dynamics and shared perspectives
- Online discussion boards: Multi-day conversations that capture thoughtful, in-depth responses on participants’ own schedules
- In-depth interviews: One-on-one conversations for nuanced understanding of individual experiences and motivations
Data & Analytics
- Online surveys: Scalable feedback from targeted audiences with real-time data collection
- Phone surveys: Personal outreach for harder-to-reach demographics or sensitive topics requiring human connection
- Community Health Needs Assessments: Comprehensive evaluations that identify health priorities and gaps in services for specific populations
Specialized Approaches
- Digital ethnography: Observing natural online behaviors and conversations to understand authentic customer experiences
- Concept testing: Validating ideas before major investment through targeted feedback and preference analysis
- Journey mapping: Visualizing the complete customer experience to identify pain points and opportunities
The Difference Is Partnership
Having these tools is just the beginning. Our value comes from knowing which combination will answer your specific questions and having the expertise to turn those answers into action.
Partner With Us.
Want to feel good about your research? Reach out today.
Start A Partnership