You won’t find
one-size-fits-all
research here.
Every business question deserves the right approach. That’s why we’ve built a comprehensive toolkit of research methods for data collection and analysis—not because we use them all every time, but because your unique questions guide which ones we choose.
Surveys: Gathering statistically significant, scalable feedback from targeted audiences. This includes email, text, mail-to-web, and phone surveys, which help us engage with harder-to-reach audiences and/or explore sensitive topics that benefit from a human connection.
Key Driver Analysis: Utilizing a multiple regression to understand how different factors predict desired attitudes and behaviors.
MaxDiff Approach: Measure the relative importance of messages or features to determine what matters most to your consumers.
Funnel Analysis: Track how consumers move through key decision steps, helping you identify drop-off points and improve their experience.
Conjoint Analysis: Discover which features and price combinations consumers value most by simulating real-world choices.
Brand Performance Metrics: Measure awareness, equity, loyalty, and other key indicators of brand health and differentiation.
Concept Testing: Validate new ideas or messages through targeted feedback and preference analysis before making major investments.
Live, Online and Asynchronous Focus Groups: Facilitate interactive discussions that reveal shared and differing perspectives.
Online Discussion Boards: Host multi-day conversations that allow participants to share thoughtful, in-depth responses on their own time
In-depth Interviews: Capture rich, one-on-one or small-group insights into individual experiences and motivations.
Digital Ethnography: Observe natural online behaviors and conversations to understand authentic consumer experiences.
Barrier Analysis: Systematically exploring the behavioral determinants behind people’s choices by pinpointing what truly drives or blocks behavior change.
Internal Assessment: Evaluate internal practices, capabilities, marketing and research efforts, and operational efficiency.
Community Health Needs Assessments: Conduct comprehensive evaluations to identify key priorities and gaps in services.
Perceptual Mapping: Visualize how consumers see your brand compared to competitors—offering a clear picture of your market position and opportunities for strategic growth.
Persona Development: Build detailed, data-driven profiles of your audience segments to humanize their needs, goals, and motivations
Competitive Analysis: Assess competitors’ strategies, market trends, and consumer preferences to reveal brand strengths, weaknesses, and opportunities.
Journey Mapping: Visualize the full customer experience to pinpoint pain points and uncover opportunities for improvement.
Segmentation Analysis: Reveal naturally occurring audience segments with distinct needs and interests and identify which groups you can most effectively influence.
The Difference Is Partnership
Having a wide range of research methods is just the start. What sets us apart is how we partner with you to design a tailored blend of qualitative and quantitative methods based on your information needs, timeline, and budget.
Our value lies in knowing which combination of methods will answer your questions—and having the expertise to help you turn those answers into action.
Partner With Us.
Want to feel good about your research?
Reach out today.