Market Street Research has designed and conducted hundreds of healthcare marketing research studies for healthcare providers that include:
- Brand assessment and positioning
- Market evaluation and segmentation
- Patient journey mapping and engagement
- Employee engagement
- Feasibility studies
We specialize in providing you with insights and recommendations you can act on
We’re aware of the issues hospitals and health care providers face today in terms of marketing and patient and staff engagement. We can help you assess your hospital’s or system’s competitive position in the market, or analyze the experiences, opinions, and preferences of residents, patients, physicians, and employees in your hospital’s or system’s market area.
Our clients appreciate both the quality of our healthcare marketing research and our ability to analyze, interpret, and present results and recommendations. We can work with you to:
- Identify your organization’s key decisions and information needs
- Define healthcare marketing research objectives based on those needs
- Design a research methodology–or combination of methodologies–based upon your organization’s unique characteristics
- Collect the data needed to answer your questions
- Analyze the results and present the findings and recommendations that can be put to use immediately in terms of marketing, staff training, media placement, public relations, and communications efforts
Healthcare Solutions that Make a Difference
Market Street Research has over 40 years of experience in conducting market research for the healthcare sector. Since 1978, we’ve worked with healthcare providers of all types and sizes, including Massachusetts General Hospital, Boston Children’s, NYU Langone, and Memorial Hermann, as well as many regional and community-based hospitals and health systems, specialized clinics, and physicians’ practices. Partner with us, and we’ll work closely with you to ensure that we understand your needs, your goals, and your desired results so that we can make the difference together.