At Market Street, our goal is to use the Internet to find information that can be corroborated, is accurate, credible, and reasonable. It must also be useful given our clients’ needs. We often use the Internet to check facts about a geographic area or to compare our survey results with those conducted by others (such as the government or media organizations).
Our team has access to a broad range of both public and commercial data bases, and we maintain close ties to libraries and colleges located in the Pioneer Valley region of Western Massachusetts that subscribe to or maintain data bases that are not available to the general public.
Market Street uses the Internet extensively as a tool for:
- Accessing important data bases, such as the U.S. Census
- Tracking general industry trends
- Identifying competitors
- Generating statistics about a geographic area or market
- Surveying populations that can be reached via the Internet
For a sensible and thoughtful overview of how to evaluate internet resources used to generate good quality market information, we recommend the State University of New York at Albany’s library reference located at:
http://library.albany.edu/usered/eval/evalweb/