Research for Education
Market Street has over 35 years of experience designing and conducting marketing research for educational institutions. We have worked with a wide variety of institutions, customizing the research designs to speak directly to the needs of each organization.
Colleges and Universities
Market Street Research has worked with several colleges and universities, including Bryn Mawr College, Mount Holyoke College, Smith College, Trinity College, Massachusetts College of Liberal Arts (MCLA), Western New England College (WNEC), Springfield College, and the University of Massachusetts-Amherst. Research goals for our college and university clients have included: (1) satisfaction of faculty, staff, and students with the services the college or university provides; (2) effectiveness of communications, including marketing and promotional materials; and (3) satisfaction of alumni or alumnae regarding services for alumni and communication with their alma mater. Our research methods have included telephone and online surveys, focus groups, and in-depth interviews. We have provided a depth and clarity of analysis that has enabled colleges and universities to make real changes.
It is important for alumni associations at colleges to effectively meet the needs of and communicate with alumni. Market Street Research has worked with alumni associations at renowned colleges such as Bryn Mawr College, Mount Holyoke College, and Smith College, in order to help these associations to better meet alumni needs and design effective communications, including alumni publications. Market Street Research has designed and implemented methodologies that include telephone and online surveys to gather the opinions of alumni. Our detailed analyses of these data have helped these associations to make far-ranging changes to their services, publications, and communications; effectively helping to strengthen the relationship between alumni, the association, and the college.
Private Elementary and Secondary Schools
Market Street Research has worked with private schools, including independent schools such as Deerfield Academy, Loomis Chaffee School, and the Common School to assist these schools in attaining several research goals such as: (1) attracting and retaining high-caliber students; (2) assessing satisfaction and needs of several constituencies, such as faculty, staff, students, parents of students, alumni, and other key stakeholders; (3) identifying priorities for the school to focus on regarding its mission and direction; and (4) satisfaction of alumni or alumnae regarding communication with their alma mater. We have designed and implemented several methodologies to attain these types of research goals, including online surveys, telephone surveys, and traditional and online focus groups. Our ability to both gather in-depth data from multiple populations, and organize it into a cohesive whole with clear recommendations, are part of the reason private schools choose to work with Market Street Research for this critical research.
Public Elementary and Secondary Schools, Public School Systems and School Boards
Market Street Research has worked with public elementary schools and secondary schools, including town school systems and school boards, to design and implement research assisting these schools in assessing stakeholders’ image of the schools and identifying areas for improvement. Our research methods have included focus groups, telephone surveys, and mail surveys, and our detailed analysis of the data has assisted schools in addressing any important operational issues and communicating their strengths to community members. Such research has helped public schools to increase enrollment and compete effectively with other area schools, especially in the face of School Choice programs in which students can choice-out of one school in order to attend another.
Market Street Research’s owners are Ph.D. level researchers with a combined 50 years of experience in designing and conducting research in sociological and communications contexts. Our marketing research for educational institutions includes the use of surveys, focus groups, in-depth interviews, and other research techniques. We also have extensive experience in program evaluation with a particular expertise in programs linking schools with parents and community resources.
Please contact us to discuss how Market Street Research can help you achieve your institution’s goals.
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