Explore, question, uncover, align—before you leap.
Market Street Research uses a combination of qualitative and quantitative market research methods to measure awareness and brand image.
As an example, we might begin with focus groups with consumers or one-on-one interviews with key decision-makers to identify important factors within a particular market, such as whether people are familiar with a financial institution and their buying behaviors.
We then use qualitative research results to design and conduct representative quantitative research surveys within our clients’ market area to determine the level of market awareness and perception of our clients’ brand.
Our clients use our results to inform:
- Their overall mission, strategic planning, and current and future goals
- Staffing, product and service design
- Delivery means
- Marketing, communications, and public relations efforts
Benchmarking
Many of our clients want the ability to track their performance over time. Market Street follows up on a benchmarking image, awareness and preference study with an identical or similar research effort after a predetermined interval to measure any changes in awareness and image that have occurred since the last study.
The benefits of benchmarking include improving our clients’ ability to:
- Measure the efficacy of their marketing, communications and advertising efforts
- Identify areas of opportunity
- Develop ongoing and effective strategic, operational or marketing-oriented initiatives