Use of Mobile Banking: Infographic of our Google Survey Results
Mobile banking seems to be on everyone’s minds these days, with new services and apps hitting the market. One of the questions we hear a lot from our clients in the financial sector is, “How big a deal is mobile banking right now?” Is it a nice-to-have, or a make-or-break? We’ve all heard the buzz about mobile banking, but how does that translate into actual use of services?
In order to understand more about consumers’ use of specific types of mobile banking transactions, Market Street conducted a Google survey of 1,018 US residents. The infographic with the results of this survey is the first of a three-part mobile banking series here on The Signpost. In our second post, we’ll be talking about why financial institutions should step up their mobile game. In our third post, we’ll talk about what consumers really want in mobile banking services, including any pain points and unmet needs.
— posted by Ingrid