Focus Groups

qualititative research
Businesses and organizations use focus groups as a qualitative research methodology to understand how people make decisions about – and what factors influence – their use of products or services. Focus groups are an ideal marketing research methodology to employ for:

  • Exploring new product or service ideas
  • Understanding an organization’s brand image
  • Testing effectiveness of advertising and marketing concepts and materials
  • Differentiating competitors’ perceived strengths and weaknesses
  • Gaining insights into purchasing decisions
  • Conducting product testing

 

Besides focus groups, other forms of qualitative marketing research Market Street Research conducts on a regular basis include with industry experts or other relevant sources, and collection and analysis of available such as articles in newspapers, web sites, government documents, trade journals, U.S. Census statistics, health data, and economic indicators, to name a few examples.

 

What are Focus Groups?

 

Focus groups are a form of qualitative research that brings together small numbers of people to discuss a topic (such as reactions to a new product or service, or opinions about a client or a client’s competitors). The typical focus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. The group discusses the topic for about 1 ½ hours under the direction of a skilled moderator. Focus groups involve:

 

  1. Identifying the research objectives
  2. Developing a moderator’s guide
  3. Recruiting participants and arranging for an appropriate facility in which to hold the discussions
  4. Holding the focus group meetings
  5. Analyzing and presenting the results

 

Market Street handles all aspects of conducting qualitative research including focus group recruitment, logistical coordination, development of moderator’s guides and moderating, and analysis of results. We work closely with clients to identify critical information needs and design focus groups that will best inform business or organizational decisions.

 

Moderator’s Guides: Market Street brings decades of expertise to bear on the preparation of the highest quality market research instruments. Our moderator’s guides for focus groups ensure that all relevant topics are covered and that the time scheduled is maintained. Our clients give final approval on materials, and Market Street always develops moderator’s guides on a custom basis for each project.

 

Logistics: Market Street maintains relationships with a national network of focus group facilities and we have a pool of trained, experienced, highly skilled focus group moderators. Market Street follows focus group sessions with a thorough analysis and presentation of the results. Our reports include quotations from focus groups to illustrate key findings, and we use video footage from the focus group discussions in our presentations of the findings. In many cases our clients use our focus group results to inform and fine-tune follow-up quantitative research, such as telephone surveys.

 

Who Should Conduct Focus Groups?

 

Some marketing research companies specialize in a particular methodology, such as focus groups, and they tend to recommend that method for most situations. Market Street recommends marketing research methods depending on the information needed by our clients or the decisions our clients are making. Focus groups are an ideal methodology for businesses and organizations to identify:

 

  • How people make decisions
  • Whether there are needs within a market that are unmet by existing products or services (yours or those of competitors)
  • What possible barriers exist to use of products or services, and reactions to your ideas about product design or service implementation

 

Focus groups and qualitative research are not appropriate methods for answering quantitative questions, such as:

 

  • What proportion of my competitors’ customers is interested in my product or service?
  • How large are different market segments within a geographic region?
  • What is the demographic profile of my customers vs. those of competitors?
  • If customers buy my new product, what share of the market am I likely to capture?

 

, and are the best method for answering these kinds of quantitative questions, because surveys are designed to represent the opinions, needs, and behaviors of whole populations.

 

On the other hand, focus groups are often conducted as a precursor to quantitative research (such as telephone surveys, mail surveys and online surveys), unless you are confident your business or organization already knows what factors influence people’s purchasing habits. Also, focus groups are often used after quantitative research to test the efficacy of advertising or marketing concepts and materials developed in accordance with the results of the quantitative phase of market research.

 

Markets are constantly changing, and even if you know how customers are likely to react to your ideas vis-à-vis competitors, focus groups and other qualitative research methodologies can be helpful in identifying new opportunities as well as potential problems that might not be apparent from your perspective as a business or organizational leader.

 

Market Street Research has conducted focus groups and other qualitative research methodologies for 35 years in such diverse industries as:

 

 

Focus Groups and Healthcare Marketing Research

 

Market Street has considerable experience and expertise in utilizing the focus group methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases we bring the proper methodology to bear on your data needs.

 

Please contact us to discuss how Market Street can help you achieve your goals.

 

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Learn more about why you should use Market Street Research.

 

See Market Street’s Client list.

In-Depth or One-On-One Interviews

in-depth interviews are a marketing research interviewing technique used in situations where expert opinions are needed, or to gather detailed information from customers or users of competing products or services. In-depth interviews are used when, because of geography, logistical issues, or the sensitive or complex nature of the topics to be explored, conducting focus groups or face-to-face interviews is either impractical or inappropriate.

 

The In-depth interview methodology is often employed by Market Street Research when surveying business owners, high-level executives, community and business leaders, key opinion influencers, technicians, specialists, and other professionals about complex or highly sensitive topics. This marketing research methodology is also used as a technique for learning more about an industry’s specific characteristics and practices directly from those individuals who specialize in, and often who are leaders of, that industry.

 

In-depth interviews are most often conducted by telephone during a prearranged for time, but can also be conducted:

 

  • Face-to-face, either at an individual’s home or office or in a central location, such as a mall, community center, or other publicly accessible space
  • As people exit a physical space (e.g., an office, a plant, a public building, a retail or service establishment, or a health or human service provider-for example, Market Street has effectively interviewed intravenous drug users with HIV/AIDS and/or hepatitis by approaching them as they leave clinics)
  • In “captive audience” situations, such as during conferences, classes, workshops, or meetings

 

The point of in-depth interviews is to allow for a semi-structured discussion in which the respondents are treated with great respect as “experts” in whatever field or situation they happen to represent. In-depth interviews are often used in place of focus groups when having a group of people with similar characteristics together for the purpose of stimulating a conversation on a specific topic is unnecessary.

 

In-depth interviews can range in length (but are usually between 10 and 30 minutes), and can be conducted with an almost unlimited number of identified individuals, although typically the number of respondents interviewed is under 100, and usually are in the 25-75 respondent range.

 

Market Street Research has had substantial, positive experiences in conducting in-depth marketing research interviews with many different groups at all levels of society, ranging from homeless adults to hospital patients, people receiving outpatient mental health care, teachers, clerical and administrative workers, doctors, lawyers, nurses, manufacturers, members of school boards, users of a specific technology or application, government officials, owners of retail and service establishments, members of boards of directors, politicians, legislators, and even very young children – who delight in giving their opinions about all kinds of topics, as long as they are asked appropriately and listened to with respect.

 

Healthcare Marketing Research

 

Market Street Research has considerable experience and expertise in utilizing the in-depth interview methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

Please contact us to learn more about in-depth interviews and to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Internet-Based Research

internet-based market research
The Internet is a vast source of information of varying degrees of quality and accuracy that is constantly changing. Internet information is created by many different groups-individuals, academic institutions, newspapers, activists, government departments and agencies, politicians, businesses, associations, non-profits, church groups, schools, and so on-and is used for all kinds of purposes. 

 

Some people create websites to inform or educate, others use the Internet to sell products or services, and still others want to present viewpoints, store data they have collected about a topic, or even to annoy or harass. The quality of information on the Internet ranges from excellent to extremely poor, as do the “search engines” used to locate this information (well-known examples include Google, Yahoo, Lexus/Nexus, Bing, Ask.com, to name a few).

 

Market Street uses the Internet extensively as a tool for:

 

  • Accessing important data bases, such as the U.S. Census
  • Tracking general industry trends
  • Identifying competitors
  • Generating statistics about a geographic area or market
  • Surveying populations that can be reached via the Internet

 

Our goal is to use the Internet to find information that can be corroborated, is accurate, credible, and reasonable, and is useful given our clients’ needs. We often use the Internet to check facts about a geographic area or to compare our survey results with those conducted by others (such as the government or media organizations).

 

We have access to a broad range of both public and commercial data bases, and we maintain close ties to libraries and colleges located in the Pioneer Valley region of Western Massachusetts that subscribe to or maintain data bases that are not available to the general public.

 

For a sensible and thoughtful overview of how to evaluate Internet and World Wide Web resources used to generate good quality market information, we recommend the State University of New York at Albany’s library reference located at:

 

http://library.albany.edu/usered/eval/evalweb/

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

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Learn more about why you should use Market Street Research.

Mail Surveys

mail surveys
Many businesses and organizations use mail surveys to gauge customer satisfaction or member satisfaction. Mail surveys are especially helpful due to their comparatively low data collection costs and ease of administration. 

 

Specifically, the costs for mail surveys tend to be lower than those for , and mail surveys are a good strategy for obtaining feedback from respondents who are dissatisfied with a service or who have strong concerns.

 

Market Street Research has conducted mail surveys for many types of businesses and organizations, such as chambers of commerce, retail and manufacturing companies, banks, hospitals and educational institutions.

 

What are Mail Surveys?

 

Mail surveys are a quantitative marketing research data collection method in which respondents complete questionnaires on paper and return them via the mail. Market Street Research handles all aspects of mail surveys, including questionnaire design, data collection, and analysis of results. We work closely with clients to identify critical information needs and design mail surveys that will best inform business or organizational decisions.

 

Questionnaire Design

 

Market Street Research brings decades of expertise to bear on the preparation of the highest quality research instruments. Questionnaires for mail surveys are typically short, simple, and contain predominantly closed-ended questions (questions that do not require a verbatim response). Our clients give final approval on materials, and Market Street Research always develops questionnaires on a custom basis for each project.

 

Logistics

 

Market Street Research maintains relationships with a national network of data collection firms, and our staff has considerable experience in managing mail surveys in-house. We handle all aspects of the mail survey marketing research methodology, including duplication and mailing of the questionnaires to respondents; sending reminders to people who have not responded after a reasonable amount of time, such as two or three weeks; and entering completed questionnaires into data storage. Market Street Research follows data collection with a thorough analysis and presentation of the results.

 

Pros and Cons of Mail Surveys

 

Some marketing research companies specialize in a particular marketing research methodology, and tend to recommend that method for any or all situations. Market Street Research picks marketing research methods depending on the information needed by our clients or the decisions our clients are making. Mail surveys are an appropriate methodology for businesses and organizations to identify:

 

  • Customer satisfaction or member satisfaction
  • Improvements and changes customers would like to see
  • Customer reaction to an organization’s future plans
  • Time-sensitive issues, such as customer complaints or problems

 

The costs for mail surveys tend to be lower than those for telephone surveys, and mail surveys are a good strategy for obtaining feedback from people who are dissatisfied with a service or have strong concerns. The main disadvantages of mail surveys are:

 

  • The possibility of bias due to response rates, which are typically very low for mail surveys
  • Problems reaching people who lack proficiency in English (the costs for translating into languages other than English, and for data entry and analysis of these responses, can be significant)
  • Lower quality of information collected, since people tend to avoid open-ended questions are do not always follow directions or write legibly

 

Response rates are a shortcoming with mail surveys, and there is no way to guarantee that people will respond to a mail survey. While this is also an issue for telephone surveys, response rates for telephone surveys tend to be higher. Low response rates mean results may not fully reflect the characteristics of the population being studied. Market Street works to minimize these concerns by designing high-quality questionnaires; ensuring mailing lists are accurate and complete; and sending people reminders or making follow-up telephone calls to encourage them to return their questionnaire if they have not already done so. Finally, there are groups for whom mail surveys are either inappropriate or ineffective. These groups include:

 

  • Very young children (although Market Street has surveyed kindergarten and elementary school children with considerable success using a self-administered format-these children require a great deal of support in order to participate in such surveys, however, and the forms must be carefully designed with literacy in mind. Children’s spelling and handwriting is often unpredictable, so these surveys also require extra time for data entry and analysis)
  • People with illnesses or disabilities that preclude reading or responding in writing
  • People who do not speak or understand the language(s) in which the questions are written, or who cannot write in that language
  • People who are marginally literate or illiterate
  • Professionals without individual mailboxes (such as staff in some large corporations and hospitals)
  • Homeless adolescents and adults
  • People in institutional settings, such as hospitals or jails
  • Immigrants whose countries of origin used written confession as a form of terror or coercion, such as certain former Soviet and southeast Asian nations. These adults rarely agree to respond to mail surveys and it is considered unethical (and is ineffective) to ask them to do so
  • Cultural groups that consider mail surveys to be inappropriate (such as some American Indian tribes and members of certain technical professions)

 

Market Street Research has been conducting mail surveys for over 35 years for a wide array of organizations, including chambers of commerce, retail and manufacturing companies, hospitals, banks, and educational institutions.

 

Healthcare Marketing Research

 

Market Street Research has considerable experience and expertise in utilizing the mail survey methodology in the research we conduct for clients in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases, we bring the proper methodology to bear on your data needs.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Online Focus Groups

Online focus groups are an exciting, cutting-edge research methodology that offer our clients the value and deep insight of focus groups, but with the great convenience of online research.

 

For online focus groups, participants are recruited through traditional means and panels. The groups are held on a private online site with a familiar, social media-style interface. Participants commit to participating for at least 30 minutes a day over the course of three days. New questions are live on the site each day, and participants are able to respond at their own convenience, whenever their schedule allows, from early in the morning to late at night.

 

As with traditional focus groups, we screen all participants to ensure we have the right people in the group who will provide our clients with the insights they need. Our moderators actively monitor the discussion, probing whenever more detail or clarity is needed, and following up on unexpected findings. Our clients can observe the group easily by logging onto the site at any time, day or night, and can privately message moderators to request probes or clarification from individuals or the group.

 

Online focus groups are a particularly good choice for the following research circumstances:

 

  • When the target population is geographically diverse. Online focus groups allow you to hear from constituencies across the nation or around the globe. Respondents  can meet virtually in one place and participate whenever it’s convenient for them, no matter what time zone they’re in.
  • When the target population has demanding or difficult schedules that make a traditional in-person focus group recruitment challenging. We frequently conduct research with physicians, CEOs, and other busy professionals whose schedules can be difficult to coordinate for an in-person group. Because of their greater convenience and ease, these high-level respondents find it much easier to commit to and participate in online focus groups.
  • Testing marketing concepts. Online focus groups are an ideal method for testing marketing concepts. We can show respondents a variety of branding materials onscreen, and participants can tell us detailed stories about their reactions to each item they view. Participants can view and respond to brand statements, key messages, and images individually. They can select favorite elements, suggest rephrasings—even upload images that best represent their emotional responses to campaign concepts.

Online focus groups have numerous benefits and useful features. Participants can have anonymity within the group, through avatars and screen names. Transcripts are available immediately after the group, speeding up timelines for getting results to you. We can design guides that include quantitative dimensions, such as asking questions on a scale or having respondents select from a list, in addition to the deeper,  qualitative insights respondents offer in their own words.Contact us to find out more about online focus groups and the ways they can help you meet your research goals.

 

Online Focus Groups and Healthcare Research

Market Street Research has considerable experience and expertise in conducting online focus groups for clients in many industries, including for organizations in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Online Surveys

Online surveys are increasingly popular today, in our changing media landscape. They can be an excellent choice when we have online access to the target population, including surveys of populations for which:

 

  • Our clients have access to an existing, accurate list of email addresses.  For example, surveys of employees, college alumni, members of associations or organizations who receive e-newsletters, and so on.
  • A sizable panel existsMarket Street works with top vendors that use ‘by invitation only’ recruitment and profile and identification validation to ensure high-quality panels of online survey research participants. These panels enable us to access a diverse array of populations that would be difficult to survey using traditional methods.

Online surveys offer several attractive advantages for our clients over other methodologies:

 

  • Convenience. Respondents can complete the survey whenever they have the time, whether late at night or early in the morning.
  • Response rates. Compared with self-administered mail surveys, online surveys yield higher response rates, and therefore more representative data.
  • Low-cost. The costs associated with most online surveys is usually significantly lower than that for comparable telephone or mail surveys.
  • Speed. Most online surveys can be completed–from initial meeting through presenting the findings–in far less time than for comparable telephone or mail surveys

 

Online Surveys and Healthcare Research

Market Street Research has considerable experience and expertise in conducting online surveys for clients in many industries, including for organizations in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Telephone Surveys

close-ended

 

Businesses and organizations use telephone surveys as a quantitative marketing research methodology for determining what people think and how they behave. Well-designed, high quality telephone surveys are an ideal tool for conducting awareness and image studies, customer and employee satisfaction and loyalty studies, branding and market segmentation studies, and political polls. Telephone surveys are also used to assess the market feasibility of new product or service ideas, and to compare perceptions of competitors’ strengths and weaknesses. Telephone surveys answer questions such as:

 

  • What proportion of my competitors’ customers are interested in my product or service?
  • How large are different market segments within a geographic region?
  • What is the demographic profile of my customers vs. those of competitors?
  • If customers buy my new product, what income is likely to be generated in a year?

 

What are Telephone Surveys

 

Telephone surveys are a quantitative marketing research methodology that involve calling and interviewing a representative sample of people within a geographic area or a targeted market served by a business or organization. Market Street Research might interview 100 people or 1,000 or more, depending on our clients’ information needs. Telephone surveys involve:

 

  • Identifying the marketing research objectives
  • Developing and pilot-testing a marketing research questionnaire
  • Developing an appropriate market research sampling strategy
  • Conducting the representative telephone interviews (data collection)
  • Analyzing and presenting the market research results.

 

Market Street handles all aspects of telephone surveys, including helping you to clearly define the research objectives based on your company or organization’s information needs. We design state-of-the-art marketing research questionnaires and research sampling methods, and closely monitor data collection by nationally respected polling firms. Our analyses and presentations are our greatest strength-Market Street goes beyond statistics, tables, and graphs to provide quality analysis and actionable results.

 

Questionnaires

 

Market Street Research develops custom marketing research questionnaires for each project. We work closely with clients to define the goals of the research so the questions we ask focus on the specific decisions our clients need to make. Market Street has over 35 years of experience in preparing the highest quality marketing research questionnaires, and our process allows us to create questionnaires of any length and complexity. We can quickly and easily modify a questionnaire even after it is in the field. Market Street never relies on templates or “canned” questionnaires , since our clients’ information needs are unique and no single survey instrument can accurately reflect all business or organizational decisions. Our market research questionnaires typically include a mix of closed-ended and open-ended questions, to allow depth of response and probing by skilled interviewers. Market Street pilot-tests all research questionnaires on an in-house basis, and reviews suggested changes with clients before revisions are made. Our clients always have final approval on questionnaires.

 

Sample Design

 

Market Street Research brings to bear decades of experience in designing marketing research samples for telephone surveys and political polls. Depending on your needs, we might recommend a:

 

  • Census, in which all members of a population are contacted and interviewed
  • Representative sample using random-digit-dialing (RDD) or other systematic sampling technique
  • Disproportionate sample, in which certain groups are over-sampled in relation to their actual representation within a population, to make sure we interview enough members of that group to allow for statistical analyses of their opinions
  • Convenience sample, in which we identify people who have certain characteristics and survey as many as possible or up to a specified quota

 

Each year Market Street conducts literally tens of thousands of marketing research interviews with consumers, corporate executives, professionals such as doctors, not-for-profit leaders, and employees within an array of business and organizational settings.

 

Who Should Conduct Telephone Surveys?

 

Market Street recommends telephone surveys for clients who need to understand their image or reputation among the general public or within a specific market. Clients interested in branding or segmentation studies should consider telephone surveys as the best quantitative marketing research method of reaching people who fully represent the needs and opinions of the general public or market under consideration. Telephone surveys may not be an appropriate method for answering qualitative questions. These questions may require a qualitative marketing research approach, such as focus groups, to answer questions like:

 

  • What are my customers’ or potential customers’ reactions to new product or service ideas?
  • How effective are my advertising and marketing materials?
  • How do people make purchasing decisions?
  • What are my company’s strengths and weaknesses vis-à-vis competitors?

 

In addition, some populations cannot be reached effectively by telephone-examples include groups that tend not to have telephones, such as low-income residents or people who live in institutional settings, and groups for whom a list of telephone numbers does not exist, such as shoppers or patients using a particular facility whose names cannot be revealed for sampling purposes because of HIPAA. In these cases, Market Street might recommend , or .

 

Market Street Research has conducted telephone interviews and other quantitative marketing research for 35 years in such diverse industries as health care, industrial manufacturing, financial services, technology, education, and public policymaking. We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases, we bring the proper market research methodology to bear on your data needs.

 

Data Collection

 

Market Street Research contracts with nationally-respected data collection and polling firms to conduct interviews for large-scale telephone surveys. We work extremely closely with these firms, in most cases contacting them daily to monitor response rates and inspect the quality of open-ended responses. We provide interviewer training materials and work with our vendors to make sure the data collected is top-quality. When selecting a new vendor, Market Street maintains stringent quality standards and we change vendors if these standards are not met.

 

Telephone Surveys and Healthcare Research

 

Market Street Research has considerable experience and expertise in utilizing the telephone survey methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. Conducting healthcare marketing research in a range of methodologies is one of Market Street Research’s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians’ practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

Learn more about why you should use Market Street Research.