Articles, Publications & Public Research Reports
Market Street Research specializes in custom marketing research and as such, each study is uniquely designed to meet the needs of a specific client. For this reason, all research results are owned by our clients and thus most of our reports are proprietary. However, when conducting research for public entities such as a State’s Department of Public Health, we are authorized to publish the results of our work. Here are some examples of Market Street Research’s public reports and links to articles about studies we’ve done for public agencies.
Articles, Public Research Reports, and Publications
- Market Street’s VP of Research Contributes to Basic Marketing Research, Eighth Edition.
- “Don’t Ask What They Want, See What Decisions They Make” by Jeff Steblea, Vice President, Research Analysis & Management, Market Street Research at the New England Financial Marketing Association (NEFMA) blog.
- “The Best Kept Secret in Healthcare Marketing Research” The Use of Conjoint Analysis and Other Multivariate Techniques in Conducting Research for Hospitals and Health Systems
- “But It LOOKS Like Real Data…!” The Problems With Combining Telephone and Online Survey Data In Market Research By Ingrid Steblea, Vice President – Research, Market Street Research, Inc.
- Don’t Hang Up Yet: A Comparison of Online and Telephone Survey Methodologies
- Out-of-School Time Planning Market Research Manual For The Wallace Foundation
- Materials Testing For the Men’s Health Partnership And The MA Dept. Of Public Health: Awareness Of And Attitudes Toward Prostate Cancer And Preventative Care (1.65 MB)
- Tobacco Use among African-American and Latina Women and Girls in Massachusetts (1.41 MB)
- Attitudes About Hepatitis C Education Campaigns For People Newly Diagnosed (226 KB)
- Girls Needs In Franklin, Hampshire And Hampden County, Massachusetts (1.06 MB)
- Men’s Health In Massachusetts – For The MA Dept. of Health (226 KB)
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Public Reports by Market Street Available on the Web:
- Member Satisfaction Survey conducted by Market Street Research for the Uniformed Services Family Health Plan (USFHP), 1992 – 2003
- The Market Potential for the Household EcoTeam Program. Prepared by Market Street Research, Inc. for the Empowerment Institute, Woodstock, NY, March, 1996
- “Perceptions of Child Sexual Abuse as a Public Health Problem — Vermont, September 1995.” STOP IT NOW! and Market Street Research, Inc. Morbitiy & Mortality Weekly Report, Centers for Disease Control & Prevention, August 29, 1997 / 46(34); pp. 801-803
- Attitudes, Beliefs, and Actions Taken Relating to Child Sexual Abuse in the Seven-County Twin Cities Metropolitan Area of Minnesota. Prepared by Market Street Research, Inc., for STOP IT NOW! Minnesota, The Campaign to Stop Child Sexual Abuse, August, 2003
- Engraving in the Marketplace: Research Findings by Market Street Research.
We are also happy to provide references appropriate to your industry. For more information:
Trusting The Room, a White Paper Regarding Consistency of Consumer Responses in Qualitative and Quantitative Research Methodologies
How Social Networking Research Applications Can Inform development of Centers of Excellence
What Do Women Want_How to Fill Your OB Beds SHSMD Presentation
Service Line Marketing_An OB Case Study
Knowing Your Customer-Market Research for Quality OST-Pres
Whose Story Are You Telling-Putting the Public Into the Picture-GEO-Pres
A Model For Surveying Parents and Youth About OST-Pres
Understanding the Needs of Children, Families and Communities-A Data-based Approach to Grantmaking-GCYF-Pres