Research for Health Care

 

Conducting healthcare marketing research is one of Market Street Research‘s greatest strengths. Since 1978, Market Street has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers, health systems and tertiary care hospitals to regional and community-based hospitals, specialized clinics, acute care hospitals and physicians’ practices serving urban, suburban and rural markets across the United States.

 

Market Street specializes in performing customized healthcare marketing research for hospitals and healthcare providers – none of our studies use syndicated or “canned” approaches, even in tracking or benchmarking marketing research studies in which Market Street repeats market research surveys year to year to monitor improvements in patient satisfaction, brand image and awareness and preference for use among competing facilities.

 

Our hospital and healthcare clients recognize the value of marketing research that is focused, actionable, and oriented toward the decisions health providers face in a rapidly changing and increasingly competitive market. Since 1978, Market Street has worked with:

 

  • Health systems
  • Community hospitals
  • Teaching hospitals and tertiary care facilities
  • Medical centers
  • Mental health care organizations and treatment facilities
  • Clinics
  • Health insurance plans (managed care and indemnity)
  • Acute care hospitals
  • Pharmaceutical companies
  • Physicians’ practices
  • Visiting nurse associations and other home care providers
  • U.S. Department of Defense’s USFHP managed care health plan

 

Market Street Research has a particular strength in conducting awareness and image studies for hospitals in which we analyze the experiences, opinions and preferences of residents in a hospital’s market area, segment residents based on that analysis, and assess that hospital’s competitive position in the marketplace. We customize each of our research studies to a client’s particular needs, and offer a market research approach that combines quantitative and qualitative research methods, providing our clients with the stability of rigorous and scientific research data, but not at the expense of the in-depth, detailed flavor of residents’ perceptions and experience.

 

This comprehensive approach leads to findings our clients can use in a meaningful way, including specific operations and marketing recommendations that are a direct result of our research findings and our depth of experience in the field. Our clients need to know how best to focus precious marketing resources in order to position themselves competitively in the market and ultimately increase their market share, and our awareness and image studies are each designed to do just that.

 

Please contact us to discuss how Market Street Research can help you achieve the goals you have for your organization.

 

Market Street Research is keenly aware of the issues hospitals and health care providers face in terms of marketing, patient satisfaction, and accreditation. Our clients appreciate both the quality of our healthcare marketing research and our ability to analyze, interpret, and present results and recommendations, as opposed to simply reporting statistics. We can work with you to:

 

  • Identify your organization’s key decisions and information needs
  • Define healthcare marketing research objectives based on those needs
  • Design a research methodology–or combination of methodologies–that makes sense given your organization’s goals, resources, size, patient characteristics, provider characteristics, geographic markets served, and any prior marketing research you may have conducted
  • Collect the data needed to answer your questions
  • Present results that can be put to use immediately in terms of marketing, staff training, media placement, public relations, and communications efforts

 

Market Street Research handles all aspects of healthcare marketing research projects that may include, among other methodologies, , and other techniques aimed at helping you to assess your institution’s:

 

 

Why Use Market Street?

 

Market Street Research is highly respected within the hospital and health care industry and has comprehensive experience in all aspects of healthcare marketing research for hospitals, health systems, managed care providers, pharmaceutical companies, and allied health and human service providers. We help you understand your market, your image, your challenges and opportunities, and your competitors’ perceived strengths and weaknesses so you can make effective operational and communications decisions. We also have the expertise to help you in navigating the regulations of HIPAA with regards to conducting healthcare marketing research.

 

Most of our hospital and health care clients work with Market Street on an ongoing basis-many for decades-because we set clear objectives, meet deadlines, keep you informed of the study’s progress on an ongoing basis, and deliver results. And we regularly work with advertising and communications consultants (both in-house and those contracted by health providers) to make sure our work integrates with your mission and marketing efforts.

 

Click here to see Market Street’s hospital and health care client list.

 

Links to Health Care Associations

 

 

Please contact us to discuss how Market Street Research can help you achieve your goals.   Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Banks, Credit Unions, and Financial Institutions

 

Although the current economic climate is presenting challenges for many large financial institutions, well-positioned regionally and community-based banks and credit unions are finding great opportunities to grow core deposits, increase their share-of-wallet, and actively take market share from the competition.

 

For over 35 years, Market Street Research has been helping banks, credit unions, and other financial institutions identify opportunities for growth and understand how to most effectively position themselves in the market so as to take full advantage of the opportunities surfaced through the research.

 

Market Street Research is adept at combining our clients’ understanding of their organization, their customers, and their competitors with our expertise in designing and conducting top-quality marketing research. At Market Street Research, we are dedicated to producing only actionable, reliable marketing research that drives effective decision-making.

 

Our core belief is that marketing research should be decision-oriented and result in not just charts, graphs and tables, but in specific recommendations for action regarding how our clients can most effectively achieve their goals. It is this orientation that differentiates Market Street Research in the industry and keeps our clients coming back to us year after year.

 

We are keenly aware of the marketing issues facing financial institutions in a challenging economy, and can work with with our clients to:

 

  • Identify your company’s key decisions and information needs
  • Define marketing research objectives based on those needs
  • Design a marketing research methodology that makes sense given your institution’s size, assets, customer characteristics, brand recognition, competitors, and geographic markets served
  • Collect the data needed to answer your questions
  • Present results that can be put to use immediately in terms of marketing, staff training, public relations, and customer communications efforts

 

Market Street Research handles all aspects of banking marketing research projects that may include, among other marketing research methodologies, , , , and other marketing research techniques aimed at helping you to assess your institution’s:

 

 

Many of these research goals are best achieved through quantitative research with banking consumers. After interviewing banking consumers in our client’s marketplace, we can use a variety of analysis techniques in order to provide our client with the most helpful information. Some of the analysis techniques Market Street Research uses include:

 

  • Conjoint analysis. This technique is effective in helping organizations understand what is most important to their customers and prospective customers when making decisions about which financial institution to use. In general, consumers often have difficulty assessing what criteria are most important to them when asked outright; for example, they may say that every criteria is equally critical to them. In reality, consumers are always making trade-offs, selecting a more convenient service over one they believe to offer higher quality, for example, or selecting a service with an excellent reputation over one they believe to be less expensive. Conjoint analysis is a tool that uses a select subset of possible attribute features (e.g., convenience of branches, low or no fees, availability of ATMs, etc.) to determine the relative importance of each feature in consumers’ actual decision-making.
  • Market segmentation. This type of analysis clusters consumers together based on a statistical analysis of the criteria that are important to them. For example, this analysis might group together consumers who are most strongly oriented toward (1) convenience of branches and ATMs, (2) toward exceptional personal service, and (3) low or no fees. Through this analysis, we are able to quantify the proportions of residents in our client’s market who are primarily driven by these perspectives when making decisions about banking.
  • Multi-dimensional attribute mapping. Through this technique, we are able to produce a “perceptual map,” or a graphical representation of where our clients “live” within the minds of consumers in terms of the criteria that are important to them (convenience, fees, personal service, rates, etc.). Perceptual maps illustrate how consumers perceive our client’s performance on key criteria compared to how consumers perceive the performance of major competitors. This enables us to illustrate our client’s position in the market compared to how competitors are positioned.

 

These analysis techniques allow us to identify challenges our clients may be facing in their market, as well as opportunities for our clients to overcome those barriers. One key challenge recent study, for example, we were able to identify that in a particular marketplace, large proportions of consumers were driven by low fees in their decision-making. While our client offered the lowest fees in the market, the findings indicated that consumers perceived them to have the highest fees.

 

In addition, Market Street Research can conduct to help banks and credit unions identify gaps in brand image, and to understand barriers to effectively building a strong brand for the organization. For example, are the employees of the bank living the brand? If not, then what is preventing them from doing so? Are their needs being met as employees? Do they understand the mission of the organization? If issues like these are identified through quantitative research, follow-up qualitative research, such as focus groups with employees, could be used to identify the issues that are preventing the organization from living up to the promise of its brand.

 

Qualitative research can also be useful for financial institutions in testing new products and services. Market Street Research can help you to understand, for example, how helpful and easy-to-use your newly redesigned website is perceived to be among current and prospective customers, and identify features that may need further refining. If there is a particular population that your organization is trying to reach, such as underserved populations in the marketplace, qualitative research can help you to understand their needs and the most effective ways to reach them.

 

Why Use Market Street for Banking Marketing Research?

 

Through our 35 years of experience of working with financial institutions throughout the country, Market Street Research is not only uniquely qualified to help you understand your market, your customers and prospective customers, and your competitors, we are able to recommend the appropriate steps that must be taken to act on this information. Instead of reports that gather dust on shelves or are never used, Market Street Research offers solutions based on thoughtful, customized studies using state-of-the-art marketing research methods.

 

The majority of our clients work with Market Street Research on an ongoing basis-many for decades-because we work closely with you to set clear research objectives, meet deadlines, and deliver clear, focused, actionable results.

 

Click here to see Market Street’s banking and financial services client list.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Education

 

Market Street has over 35 years of experience designing and conducting marketing research for educational institutions. We have worked with a wide variety of institutions, customizing the research designs to speak directly to the needs of each organization.

 

Colleges and Universities

 

Market Street Research has worked with several colleges and universities, including Bryn Mawr College, Mount Holyoke College, Smith College, Trinity College, Massachusetts College of Liberal Arts (MCLA), Western New England College (WNEC), Springfield College, and the University of Massachusetts-Amherst. Research goals for our college and university clients have included: (1) satisfaction of faculty, staff, and students with the services the college or university provides; (2) effectiveness of communications, including marketing and promotional materials; and (3) satisfaction of alumni or alumnae regarding services for alumni and communication with their alma mater. Our research methods have included telephone and online surveys, focus groups, and in-depth interviews. We have provided a depth and clarity of analysis that has enabled colleges and universities to make real changes.

 

Alumni Associations

 

It is important for alumni associations at colleges to effectively meet the needs of and communicate with alumni. Market Street Research has worked with alumni associations at renowned colleges such as Bryn Mawr College, Mount Holyoke College, and Smith College, in order to help these associations to better meet alumni needs and design effective communications, including alumni publications. Market Street Research has designed and implemented methodologies that include telephone and online surveys to gather the opinions of alumni. Our detailed analyses of these data have helped these associations to make far-ranging changes to their services, publications, and communications; effectively helping to strengthen the relationship between alumni, the association, and the college.

 

Private Elementary and Secondary Schools

 

Market Street Research has worked with private schools, including independent schools such as Deerfield Academy, Loomis Chaffee School, and the Common School to assist these schools in attaining several research goals such as: (1) attracting and retaining high-caliber students; (2) assessing satisfaction and needs of several constituencies, such as faculty, staff, students, parents of students, alumni, and other key stakeholders; (3) identifying priorities for the school to focus on regarding its mission and direction; and (4) satisfaction of alumni or alumnae regarding communication with their alma mater. We have designed and implemented several methodologies to attain these types of research goals, including online surveys, telephone surveys, and traditional and online focus groups. Our ability to both gather in-depth data from multiple populations, and organize it into a cohesive whole with clear recommendations, are part of the reason private schools choose to work with Market Street Research for this critical research.

 

Public Elementary and Secondary Schools, Public School Systems and School Boards

 

Market Street Research has worked with public elementary schools and secondary schools, including town school systems and school boards, to design and implement research assisting these schools in assessing stakeholders’ image of the schools and identifying areas for improvement. Our research methods have included focus groups, telephone surveys, and mail surveys, and our detailed analysis of the data has assisted schools in addressing any important operational issues and communicating their strengths to community members. Such research has helped public schools to increase enrollment and compete effectively with other area schools, especially in the face of School Choice programs in which students can choice-out of one school in order to attend another.

 

Market Street Research’s owners are Ph.D. level researchers with a combined 50 years of experience in designing and conducting research in sociological and communications contexts. Our marketing research for educational institutions includes the use of surveys, focus groups, in-depth interviews, and other research techniques. We also have extensive experience in program evaluation with a particular expertise in programs linking schools with parents and community resources.

 

Click here to see Market Street’s education client base.

 

Please contact us to discuss how Market Street Research can help you achieve your institution’s goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Non-Profit and Human Services

 

marketing researchMarket Street Research has conducted marketing research and evaluation research for non-profit organizations for nearly three decades. We work with government departments, state agencies, federally-funded social welfare programs, charitable foundations, educational institutions, and private, non-profit health and human service organizations located throughout the United States.

 

Our market research involves many diverse populations, an extremely broad array of topics, and includes people who are hard to reach with traditional research methods. Our approach to marketing research is pragmatic, thoughtful, respectful of the populations studied, and responsive to the needs of both agencies and funders.

 

Market Street Research is not interested in researching for research’s sake-instead, we focus on helping agencies to best respond to their clients’ needs in order to improve how they design and deliver critically important programs and services.

 

Market Street Research has helped organizations design new as well as fine-tune existing programs and services, and the topics we have studied range from the relatively mundane to the highly sensitive.

 

Market Street has specific experience in designing and conducting marketing or evaluation research aimed at:

  • African-Americans
  • Asian-Americans
  • Hispanics and Latinos
  • American Indians
  • Children and Teens
  • Illiterate and semi-literate adults
  • Working-age adults
  • People over age 65
  • People with physical disabilities
  • Mentally ill children and adults
  • Deaf and hard of hearing individuals
  • Women and men
  • Individuals at all income levels
  • Referral sources, such as physicians and hospital discharge planners
  • Patients with specific diagnoses
  • Funding sources and foundations

 

Examples of Topics Market Street has Researched:

 

  • Seniors’ coping with activities of daily living
  • Sexual abuse of children
  • Housing alternatives for low-income families
  • Substance abuse (alcohol, drugs, & intravenous drug use)
  • Alzheimer’s disease
  • Teen smoking
  • Citing of toxic waste facilities in poor neighborhoods
  • Men’s health
  • Alcohol use during pregnancy
  • Fetal alcohol syndrome
  • HIV/AIDS

 

Click here to see examples of our reports for Non-Profit Human Services Organizations.

 

Please contact us to discuss how Market Street Research can help you achieve your organization’s goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Governmental Departments and Agencies

 

Government agencies and departments often use marketing research firms to assist them in designing and conducting research on topics of critical relevance to the health and welfare of people within their jurisdictions. Many funding sources, including federal and state agencies as well as private foundations, require that studies be done periodically to assess people’s needs, identify service gaps and barriers to access, measure satisfaction with existing services, and track progress toward key goals. Examples of large-scale, on-going studies sponsored by many states and federal agencies include:

 

  • School success
  • Smoking
  • Drug and alcohol use
  • Mental health
  • Crime and victimization
  • Housing availability
  • Public attitudes toward and satisfaction with government services

 

Market Street Research has extensive experience in working with government and quasi-governmental organizations at all levels-local/municipal, state, and federal. We understand the constraints agencies face in balancing the need for top-quality evaluation and assessment of health and human service programs with the need to devote as much funding as possible to direct services, particularly in an era of declining budgets and economic stress.

 

We have designed and conducted studies for agencies dealing with:

 

  • Public education
  • Public health and health prevention
  • Social policy
  • Support services, including public welfare
  • Energy use and conservation
  • Agriculture and land preservation
  • Mental health
  • Physical and developmental disabilities
  • County governance
  • Business and economic development
  • Town services and local politics
  • Crime and corrections
  • Child abuse and neglect
  • Literacy
  • Domestic violence
  • Public housing and alternatives for low-income families
  • Homelessness
  • Race, ethnicity, and culture

 

We are familiar with state and federal bidding, RFQ, and RFP requirements and systems and can work with you to provide your staff or your funding sources with the specific documentation they require, in the correct format, and on-time and within budget. We offer a tremendous degree of customer service and flexibility, so you can manage your research agenda without micro-managing Market Street as a vendor. Many of the state agencies we work with have maintained relationships with Market Street for many years, using our services for both one-time and on-going studies.

 

Click here to view a list of Market Street’s government clients.

 

Click here to read studies conducted by Market Street for state agencies on topics such as smoking, fetal alcohol syndrome, and child sexual abuse.

 

Please contact us to discuss how Market Street Research can help you achieve your department or agency’s goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Retail Businesses

 

Market Street Research provides custom marketing research services for retail and service businesses. Since 1978, Market Street has designed and conducted studies for retailers ranging in size from small “mom and pop” stores to larger retail department stores and service businesses located throughout the Northeast. We can work with you to:

 

  • Identify your company’s key decisions and information needs
  • Define marketing research objectives based on those needs
  • Design a marketing research methodology that makes sense given your business’s size, customer characteristics, geographic markets, and any prior marketing research you may have conducted
  • Collect the data needed to answer your questions
  • Present results that can be put to use immediately in terms of marketing, staff training, media placement, public relations, and communications efforts.

 

Market Street Research handles all aspects of research projects that may include, among other methodologies, focus groups, telephone surveys, customer and staff satisfaction and loyalty studies, product testing, and other techniques aimed at helping you to assess your company’s:

 

 

Click here to see Market Street’s retail and service client list.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Technology Companies

 

Market Street Research provides custom marketing research services for technology and other high-tech firms. Since 1978, Market Street has designed and conducted studies for firms ranging from computer and computer parts manufacturers to software providers, dot-coms and businesses involved in e-commerce. Market Street also uses state-of-the-art technology in terms of recommending marketing research for companies with a strong technology emphasis, as well as businesses and organizations just beginning to explore the web as a possible marketing solution. Our technology clients include:

 

  • Computer hardware manufacturers
  • Software Developers and Providers
  • Health care providers and hospitals using technology for diagnostics and patient surveys
  • Pharmaceutical companies interested in querying physicians about new products
  • Educational institutions
  • Start-up businesses and dot-coms

 

Market Street Research will work with you to:

 

  • Identify your company’s key decisions and information needs
  • Define marketing research objectives based on those needs
  • Design a marketing research methodology that makes sense given your business’s size, customer characteristics, geographic markets, and any prior marketing research you may have conducted
  • Collect the data needed to answer your questions
  • Present results that can be put to use immediately in terms of marketing, staff training, media placement, public relations, and communications efforts.

 

Market Street Research handles all aspects of research projects that may include, among other methodologies, focus groups, telephone surveys, customer and staff satisfaction and loyalty studies, product testing, and other techniques aimed at helping you to assess your company’s:

 

 

Click here to see Market Street’s Technology industry client list.

 

Please contact us to discuss how Market Street Research can help you achieve your goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.

Research for Manufacturing and Wholesale

 

Manufacturers and other industrial businesses often conduct marketing research studies to assess the characteristics and expectations of their customers, who may range from the general public to OEMs, third party vendors, distributors, wholesalers, and other end-users.

 

Market Street Research has more than two decades of designing and conducting marketing research for manufacturers within niche industries that may or may not have been surveyed in the past. For example, we have designed and conducted studies, some involving focus groups and others involving telephone surveys and other marketing research methods, for products as unique and wide-ranging as:

 

  • Industrial supplies, such as shims, screws, spacers, and metal stampings
  • Springs used in aerospace and automotive OEM applications
  • Home heating fuel
  • Paper and paper products
  • Ultrasonic assembly equipment and welders
  • Windows and wood products for residential and commercial construction
  • Flocked and coated specialty papers
  • Sewing notions, such as snaps
  • Digital video editing systems
  • Universal joints
  • Electro-optical equipment
  • Film processing
  • Commercial and residential construction
  • Food products
  • Pharmaceuticals

 

In many of these industries our clients compete with a small number of highly competitive companies in markets that have been studied only minimally from a marketing research perspective. Before we began studying industrial supplies in the late 1980s, for example, few consultants had researched these markets.

 

Market Street Research’s strength in these situations is our ability to combine your knowledge of and experience within your specific industry with our technical and analytical capabilities in terms of marketing research. We are not in the business to tell you what you already know about your company’s strengths-our goal is to help you better understand your current and potential customers’ needs so you can design your products most effectively. Retaining customers is far less costly than finding new customers, and MSR can help you identify how you can provide exceptional service.

 

Click here to view a list of Market Street’s manufacturing and wholesale clients.

 

Please contact us to discuss how Market Street Research can help you achieve your company’s goals.

 

Learn more about:

 

 

Learn more about why you should use Market Street Research.