Market Street’s Vice President of Research, Ingrid Steblea, was recently asked to contribute to the eighth edition of Basic Marketing Research, a textbook used in college-level marketing courses. Ingrid contributed an article about a qualitative study Market Street conducted for the Rhode Island Oral Health Commission, which was aimed at identifying dental and medical providers’ perceptions about oral health issues, barriers to care, and strategies for communicating about oral health issues to both parents and children. Ingrid, an expert in qualitative research, provided insight into the numerous advantages of online focus groups, using specific examples from the study described previously, as well as general benefits to using this methodology in qualitative research.
For more information on this textbook, please see the publisher’s website:
Basic Marketing Research, 8th Edition from Cengage Learning