Archives: Healthcare

Posted on December, 2017 and is filed under Blog, Healthcare, Research
Health care — both how it is delivered and the care being provided — is undergoing a sea change. The shift to value-based payment will take different forms, but payment for the quality of care delivered will soon become the new norm....
Posted on February, 2017 and is filed under Blog, Healthcare
  The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day...
Posted on August, 2016 and is filed under Blog, Healthcare, Research
  “I do not ask the wounded person how he feels, I myself become the wounded person.” ― Walt Whitman, Song of Myself   We’ve all heard—or watched popular television shows—about the intense training medical students go...
Posted on July, 2016 and is filed under Blog, Healthcare, Research
  Listening is easy. Right?   Wrong. Research suggests that we remember less than half of what we hear. In the meantime, many of us share our opinions openly, frequently, and without hesitation. And most of the time, we’re...
Posted on June, 2016 and is filed under Blog, Healthcare
  Some of the best and brightest minds in healthcare marketing gathered in Providence, RI, for the annual NESHCo spring conference. It’s a dynamic time for healthcare marketing. With so much change occurring so rapidly, it’s...
Posted on May, 2016 and is filed under Blog, Healthcare, Research
  Last month, we co-hosted the first-ever Western New England Healthcare Marketing Symposium (WNEHMS) in our hometown of Northampton, Massachusetts. The event sold out, and by all accounts was very well-received. We had so many...
Posted on April, 2016 and is filed under Blog, Healthcare, Research
  “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” ~ Walt Disney   The world was a very different place before the turn of the 21st...
Posted on March, 2016 and is filed under Blog, Healthcare, Research
  On Friday April 8, we will be presenting the first-ever Western New England Healthcare Marketing Symposium! The day-long event will be held at the Hotel Northampton here in our lovely town of Northampton, Massachusetts, and it will...
Posted on February, 2016 and is filed under Blog, Healthcare
  I remember the first time I ever had to bring one of my children to the ER. It wasn’t a bad injury, but when it’s your child, there’s no such thing as a “minor” emergency. All I knew is that—like any parent with an...
Posted on June, 2015 and is filed under Blog, Healthcare, Research
  The greatest mistake in the treatment of diseases is that there are physicians for the body and physicians for the soul, although the two cannot be separated. ~Plato   We love high-tech, especially when it comes to healthcare....