Archives: Financial Services

Posted on July, 2017 and is filed under Blog, Financial Services, Research
In the first three segments of our mobile banking series we presented an infographic on the results of our fall 2016 Google survey of US residents’ use of mobile banking features, demonstrated why it’s in financial institutions’...
Posted on February, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In the second segment, we showed you why it’s in...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In this segment, we’ll be showing you why it’s...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
Here at Market Street, we’re ringing in the new year with a new Signpost feature: regular infographics from Google surveys we’re conducting on topics of interests to the clients we serve. To kick things off this January,...
Posted on October, 2016 and is filed under Blog, Financial Services, Research
  This month, I attended the Fall conference of the New England Financial Marketing Association (NEFMA). As always with this organization, the conference was a great chance to hear from engaging and thoughtful speakers, check in with...
Posted on January, 2016 and is filed under Blog, Financial Services, Research
  If you’re using the Net Promoter Score (NPS) to gauge how well your financial institution is meeting your customers’ needs, you know that as great as it is to see the big percentage of “Promoters” in your score, what will...
Posted on February, 2015 and is filed under Blog, Financial Services, Research
  The world is changing fast. We all know that, right? But short of the new smartphone or some other piece of technology we just got, are we really thinking about the impact of those changes?   At the end of January, I had the...
Posted on March, 2014 and is filed under Blog, Financial Services, Research
When I presented at the New England Financial Marketing Association (NEFMA) conference in January, my talk focused on the use of some specific analysis techniques that banks and credit unions are beginning to use in their marketing...
Posted on January, 2014 and is filed under Blog, Financial Services, Research
I just got back from the latest conference by the New England Financial Marketing Association (or NEFMA, for short), called Sharpening Your Marketing Strategy. The conference was in lovely Woodstock, Vermont, though sadly it coincided with...