The Signpost, the Blog at Market Street Research

The Blog at Market Street Research

Posted on May, 2016 and is filed under Blog, Healthcare, Research
  Last month, we co-hosted the first-ever Western New England Healthcare Marketing Symposium (WNEHMS) in our hometown of Northampton, Massachusetts. The event sold out, and by all accounts was very well-received. We had so many compelling speakers and a receptive and engaged audience.   If you couldn’t make it to our event, you can still benefit from the day’s presentations. On the WNEHMS website, we...
Posted on April, 2016 and is filed under Blog, Healthcare, Research
  “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” ~ Walt Disney   The world was a very different place before the turn of the 21st century. We didn’t yet have Facebook, we didn’t have iPhones, we didn’t have viral cat videos, and when we needed medical care, our options were either to visit our primary...
Posted on March, 2016 and is filed under Blog, Healthcare, Research
  On Friday April 8, we will be presenting the first-ever Western New England Healthcare Marketing Symposium! The day-long event will be held at the Hotel Northampton here in our lovely town of Northampton, Massachusetts, and it will be packed with interesting presentations from a variety of healthcare marketers, consultants, and practitioners. You should not miss this.   We are co-sponsoring the event...
Posted on February, 2016 and is filed under Blog, Healthcare
  I remember the first time I ever had to bring one of my children to the ER. It wasn’t a bad injury, but when it’s your child, there’s no such thing as a “minor” emergency. All I knew is that—like any parent with an injured child—I wanted my son to get the very best care and be fixed back up again, good as new.   How many parents are actually in a position to receive the very best care for...
Posted on January, 2016 and is filed under Blog, Financial Services, Research
  If you’re using the Net Promoter Score (NPS) to gauge how well your financial institution is meeting your customers’ needs, you know that as great as it is to see the big percentage of “Promoters” in your score, what will really keep you up nights is that percentage of “Detractors.”   Detractors: those customers who have accounts with you, but wouldn’t recommend you to a friend. They...
Posted on June, 2015 and is filed under Blog, Healthcare, Research
  The greatest mistake in the treatment of diseases is that there are physicians for the body and physicians for the soul, although the two cannot be separated. ~Plato   We love high-tech, especially when it comes to healthcare. We track our physical activity and sleep cycles with Fitbits and can use our iPhones to give ourselves an eye exam or manage diabetes. All across the nation, community hospitals...
Posted on April, 2015 and is filed under Blog, Education, Research
  There is no better way to learn than to have fun.   That statement, which I heard from Neri Oxman when attending this year’s National Association of Independent Schools (NAIS) conference, really resonates with me personally. First, we see this time and again with education–engagement is a very important part of education, and good schools (with good teachers) think about how best to engage...
Posted on February, 2015 and is filed under Blog, Financial Services, Research
  The world is changing fast. We all know that, right? But short of the new smartphone or some other piece of technology we just got, are we really thinking about the impact of those changes?   At the end of January, I had the opportunity to attend the New England Financial Marketing Association (NEFMA) winter conference. One big takeaway for me was to understand that not everyone is paying attention to...
Posted on January, 2015 and is filed under Blog, Research
  One of the biggest problems we see with marketing campaigns that do not live up to expectations is that a disconnect exists between the campaign’s brand promise and the brand reality as it is experienced by stakeholders. Your campaign may promise that your organization is sleek and innovative, for example—but if users encounter outdated technology and cumbersome processes when they seek you out, you’ve...
Posted on November, 2014 and is filed under Blog, Healthcare, Research
  This year’s SHSMD conference in sunny San Diego offered a lot of opportunities for education and fellowship. I always enjoy the SHSMD conferences because they allow me to connect with current clients, meet new people, and stay up-to-date on what’s going on in healthcare marketing and strategy. In this year’s strategic marketing track, many of the presenters highlighted best practices in...