The Signpost, the Blog at Market Street Research

The Blog at Market Street Research

Posted on July, 2017 and is filed under Blog, Financial Services, Research
In the first three segments of our mobile banking series we presented an infographic on the results of our fall 2016 Google survey of US residents’ use of mobile banking features, demonstrated why it’s in financial institutions’ best interest to step up their mobile game, and took you through what consumers want in their mobile banking apps. In this follow-on, we provide updated results from our Spring 2017...
Posted on February, 2017 and is filed under Blog, Healthcare
  The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day of learning, sharing and networking. Lunch is included! Our goal was to make this day of learning extremely high in value while keeping costs as low as possible.   This year...
Posted on February, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In the second segment, we showed you why it’s in financial institutions’ best interests to step up their mobile game. In our third segment, we take you through what consumers want in their mobile banking apps.   We did an...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In this segment, we’ll be showing you why it’s in financial institutions’ best interests to step up their mobile game.   The most current and compelling data on this comes from a January 2016 white paper by Fiserv, Inc.,...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
Here at Market Street, we’re ringing in the new year with a new Signpost feature: regular infographics from Google surveys we’re conducting on topics of interests to the clients we serve. To kick things off this January, we’re bringing you some data on a hot topic for our financial services clients (and all of us banking consumers!): mobile banking apps   Mobile banking seems to be on...
Posted on October, 2016 and is filed under Blog, Financial Services, Research
  This month, I attended the Fall conference of the New England Financial Marketing Association (NEFMA). As always with this organization, the conference was a great chance to hear from engaging and thoughtful speakers, check in with colleagues, and head back to the office with lots of good ideas. With that in mind, here are five key takeaways from the conference:   Collect and use data to help your...
Posted on August, 2016 and is filed under Blog, Healthcare, Research
  “I do not ask the wounded person how he feels, I myself become the wounded person.” ― Walt Whitman, Song of Myself   We’ve all heard—or watched popular television shows—about the intense training medical students go through, the long hours, the pressure to perform. It’s easy to understand why some doctors eventually become desensitized to suffering and heightened emotions. Unfortunately,...
Posted on July, 2016 and is filed under Blog, Healthcare, Research
  Listening is easy. Right?   Wrong. Research suggests that we remember less than half of what we hear. In the meantime, many of us share our opinions openly, frequently, and without hesitation. And most of the time, we’re pretty sure we’re right.   Healthcare marketing is no exception. As a healthcare marketer, it’s very tempting to feel that you have all of the answers—after all, you’re an...
Posted on June, 2016 and is filed under Blog, Healthcare
  Some of the best and brightest minds in healthcare marketing gathered in Providence, RI, for the annual NESHCo spring conference. It’s a dynamic time for healthcare marketing. With so much change occurring so rapidly, it’s helpful to think about the general themes that are emerging in the discourse of the industry. All of these were discussed throughout the conference, in several presentations, and I know...
Posted on May, 2016 and is filed under Blog, Healthcare, Research
  Last month, we co-hosted the first-ever Western New England Healthcare Marketing Symposium (WNEHMS) in our hometown of Northampton, Massachusetts. The event sold out, and by all accounts was very well-received. We had so many compelling speakers and a receptive and engaged audience.   If you couldn’t make it to our event, you can still benefit from the day’s presentations. On the WNEHMS website, we...