The Signpost, the Blog at Market Street Research

The Blog at Market Street Research

Posted on January, 2018 and is filed under Blog, Financial Services, Research
The Financial Brand recently published recommendations based on their 2018 Retail Banking Trends and Predictions report. 33 Tech Strategies Banks and Credit Unions Must Implement Immediately provides an excellent list of priorities and I’m sure many finance professionals are happily checking off quite a few of these as already in place. But if you find that you still have a pretty long to-do list, I encourage...
Posted on December, 2017 and is filed under Blog, Healthcare, Research
Health care — both how it is delivered and the care being provided — is undergoing a sea change. The shift to value-based payment will take different forms, but payment for the quality of care delivered will soon become the new norm. Shifting payment models will dramatically change healthcare as we know it today, and one of those changes will be the delivery of more care via virtual methods. Supported by...
Posted on July, 2017 and is filed under Blog, Financial Services, Research
In the first three segments of our mobile banking series we presented an infographic on the results of our fall 2016 Google survey of US residents’ use of mobile banking features, demonstrated why it’s in financial institutions’ best interest to step up their mobile game, and took you through what consumers want in their mobile banking apps. In this follow-on, we provide updated results from our Spring 2017...
Posted on February, 2017 and is filed under Blog, Healthcare
  The 2nd Annual Western New England Healthcare Marketing Symposium will take place in Northampton, Massachusetts on April 7th, 2017. Last year’s event was sold out and received great reviews. Attendees will pay $65 for a full day of learning, sharing and networking. Lunch is included! Our goal was to make this day of learning extremely high in value while keeping costs as low as possible.   This year...
Posted on February, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In the second segment, we showed you why it’s in financial institutions’ best interests to step up their mobile game. In our third segment, we take you through what consumers want in their mobile banking apps.   We did an...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
  In the first segment of our three-part mobile banking series, we gave you an infographic with the results of our Google survey about US residents’ use of mobile banking services. In this segment, we’ll be showing you why it’s in financial institutions’ best interests to step up their mobile game.   The most current and compelling data on this comes from a January 2016 white paper by Fiserv, Inc.,...
Posted on January, 2017 and is filed under Blog, Financial Services, Research
Here at Market Street, we’re ringing in the new year with a new Signpost feature: regular infographics from Google surveys we’re conducting on topics of interests to the clients we serve. To kick things off this January, we’re bringing you some data on a hot topic for our financial services clients (and all of us banking consumers!): mobile banking apps   Mobile banking seems to be on...
Posted on October, 2016 and is filed under Blog, Financial Services, Research
  This month, I attended the Fall conference of the New England Financial Marketing Association (NEFMA). As always with this organization, the conference was a great chance to hear from engaging and thoughtful speakers, check in with colleagues, and head back to the office with lots of good ideas. With that in mind, here are five key takeaways from the conference:   Collect and use data to help your...
Posted on August, 2016 and is filed under Blog, Healthcare, Research
  “I do not ask the wounded person how he feels, I myself become the wounded person.” ― Walt Whitman, Song of Myself   We’ve all heard—or watched popular television shows—about the intense training medical students go through, the long hours, the pressure to perform. It’s easy to understand why some doctors eventually become desensitized to suffering and heightened emotions. Unfortunately,...
Posted on July, 2016 and is filed under Blog, Healthcare, Research
  Listening is easy. Right?   Wrong. Research suggests that we remember less than half of what we hear. In the meantime, many of us share our opinions openly, frequently, and without hesitation. And most of the time, we’re pretty sure we’re right.   Healthcare marketing is no exception. As a healthcare marketer, it’s very tempting to feel that you have all of the answers—after all, you’re an...