Julie Pokela, Ph.D., President

Julie Pokela, Ph.D., is President of Market Street Research, a company she founded in 1978. Julie’s passion for research is evident in the way she personally oversees and approves every project Market Street Research conducts. Julie enjoys meeting with clients, understanding their goals, and designing the appropriate research methodology to help them achieve those goals.


With her years of experience, Julie has developed a high level of expertise in a variety of industries, and has been involved in designing and analyzing marketing research for both business-to-consumer and business-to-business clients. In terms of consumer behavior, Julie has studied consumer attitudes and behaviors from birth to death, working with organizations in several industries, including health care, financial services, education, non-profit, and government agencies.


Julie has a Ph.D. and an M.A. from the University of Massachusetts in Amherst, MA in Communication, with a specialty in research methods, and a B.A. from the University of Minnesota in Communication Studies.


Julie has also served on the boards of several organizations, including the Women’s Fund of Western Massachusetts, WGBY TV, Tapestry Health Systems, the Cancer Connection, National Conference of Communities and Justice, Florence Savings Bank, Greater Northampton Chamber of Commerce, Center for Human Development, Jessie’s House, Hampshire Regional YMCA, and Multibank. Julie was also a Big Sister for Big Brothers/Big Sisters for many years.


When she’s not working or in a board meeting, Julie enjoys a wide range of physical activities such as biking and running. She is also currently taking guitar lessons and enjoys playing music with others.


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